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BEHIND THE BRAND

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Handcrafted custom lures by Japanese lure maker, Hiroyuki Mashimo, here in Auckland, New Zealand. Made from Paulownia wood, for maximum performace and floatation.
These lures have been trialled over many years and designed specifically for Kingfish, Tuna & GT (although they will work on anything!).

Made to typical high quality Japanese standards, these lures not only swim well, but they look fantastic, with attention to detail on foiling and painting. They also feature a very hard resin finish, which makes them very durable.

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